You know, I have been looking for an industry magazine for about a century now. It’s amazing how difficult my search has been.
One would think there would be hundreds of magazines out there geared towards people who work on the web. I mean, jeez, Google figured out how to target the “webmaster” community about 10 years ago and I think they hit the nail on the head.
For the uninitiated, the webmaster community is the group of people who have a lot to do with what goes on the web. If we didn’t have these folks, we would have a bunch of sales guys and a bunch of programming geeks getting a whole bunch of nowhere. The webmasters are those “middle of the road” folks who have some social ability as well as some technical ability and are able to speak to both the business side and the technical side. It’s a huge market and the population is growing every day.
For years, Google has had the good sense to target these individuals with all sorts of web tools and products. I can go on forever about who does well and who does not so well on the web, but my point here is that if Google has done it, where the heck is everyone else?
As a web guy, I get advertised to for a few things. Mainly hosting companies, domain names, software, etc…It’s most likely a heck of a lot more than I realize.
One thing I have been trying to do for the past few years is to really get involved with reading about the industry. I have been looking for a magazine. I mean, they have magazines that target butterfly catchers in Brazil. I thought a magazine for people who work on the web would be a no brainer.
A few years back, I almost got lucky. I found “Revenue Magazine.” This has been a pretty good magazine, but mainly targets the affiliate side of things on the web. It’s almost there and they do include many areas that I am interested in, but they are also lacking in many. I think they come out with a paper magazine about once per quarter, so there certainly is some downtime in between.
I recently discovered “Website Magazine.” Now, this is much more up my alley. Website Magazine is for the web guy or gal. If you like to get your hands dirty, this might be a good fit. I get emails about once per week with some pretty good articles and I just received my first paper magazine yesterday.
I must warn you, this is a fairly new magazine. The pages are quite thick, so you think there is more packed inside. I flipped through a few pages and soon realized that I was about half way through the whole thing. I am sure that more content is forthcoming though. I am patient.
In the meantime, I am at least satisfied that someone with a brain out there decided it was time to actually give a very hungry market what they are looking for.
Now, if I could just get someone to start delivering wood pellets…