I look at my website performance pretty closely. I think last count (which was this weekend) was 34 websites that I own and operate. I used to say that I was diversifying my portfolio. Now, I don’t know what to call it. I still have a few ideas on the back burner, but I would need more people committed totally to those websites. I suppose this is what happens when someone starts using dedicated servers.
Back to the performance. I notice any little blip that might occur in my website traffic as a whole. Some days (and you might notice this acutely if you manage websites) my traffic drops and some days it even impresses me. I am not sure why it goes up and down like this, but I do take notice.
This weekend was tough. I knew that the holiday weekend was going to keep people pretty much off line, but I am always hopeful that there are people out there who enjoy being connected more than they enjoy going to a BBQ. Friday, Saturday and Sunday were pretty low. Today is picking up nicely to traditional levels. This whole thing got me thinking…again. It’s not like I haven’t thought of this all already. Even Paul and I have had conversations in his office about this very topic, while I lean against the door. Does internet traffic fluctuate as a whole?
The answer is yes…and I would say about as much as your own website stats do. I did a Google search and found an article called, “UM Backbone Overall Internet Traffic Statistics.” This page had some very interesting data on it. I think the main thing it showed me was that I shouldn’t sweat while looking at my website performance. The internet as a whole has its days. I also found another page called, “Internet Usage Statistics – The Big Picture.” This page showed me some different, but not any less interesting, things…the first and foremost being that I should start buying some “.cn” domain names. Hmmmm.
I would say that overall, the internet has cycles just like anything else. I think I have a handle on how to get around the seasonal ups and downs, but I haven’t quite figured out how to get people out of the pool and back on the computer.