Over the past few years, online video has become overwhelmingly huge. Not only are videos fun for cubicle workers to watch while they should be working, but they are also gaining traction with generating sales.
Last week, I bought a small, portable air compressor. I knew where to go to buy it (Amazon), but I really wanted to see it in action. So, after my visit to Amazon for some research on models and pricing, I went to Youtube to see if anyone had posted a video or two on the one I was interested in. Low and behold, there were about three videos covering what I wanted to see. I watched the videos, went back to Amazon and made the purchase. The video really helped and I am finding myself involved in the scenario I just described more and more.
If you own a website, a business, a blog…whatever – It would probably behoove you to get some sort of a video online. I’ve been posting to Youtube regularly for the past few days and already have over 138 views. Now, think about if I had a product to sell. Think about if I actually put my domain name as a watermark in the videos (which I am going to start doing). Think about if I actually optimized for those videos. And lastly, think about if I continued to post video indefinitely.
There is a whole world of website/video optimization out there. I’ll admit, I haven’t even scratched the surface of it yet, but I’m willing to bet it’s larger and more powerful than many of us are aware of.
Phil Nottingham of SEOMoz wrote a nice piece today on how to optimize for video. If you are interested in this area, or even if you simply want to familiarize yourself with what it’s all about, check out his article.