Google Penguin : A Primer

Something happened on the night of April 24 and since that night, I’ve been searching Google about every six hours for the term “Google Penguin.” I use the search tools on the left hand side of the results page. I click “Past 24 Hours” and “Past Hour.” I’ve also done searches for the phrase “Google Over Optimization Penalty,” but not nearly as much. Why you ask? Because I’ve had two well established site hit by Penguin. Traffic went down and I want that traffic back. I’ve been searching for information to help me do that.

I’ve discovered a few things since things turned downward and these few things are troubling for people like me. People who consistently believe that humanity has the best interests for others in mind when it acts. Here are those things:

1. When a search engine alters their algorithm, which in turn alters their ranking of a great many website, there are those who know what happened before it happened. Remarkable.

2. The telephone game is strong on the internet. There is only a mere handful of websites offering unique and logical commentary regarding issues like these. Everyone else copies their commentary from these websites and from each other.

3. People don’t have you in their best interest. When they post, they post on a hot topic and do it for themselves. It’s tricky to decipher who to trust.

I’ve been in the industry since the late nineties and have a lot to say regarding Google Panda, Google Penguin and SEO in general, so I’ve decided it’s time to get in the game. I’m going to be offering a running play-by-play pertaining to a few of my very own websites that have seen a ranking drop. I’m going to try my best to keep my information unbiased and original, because if you’re anything like me, you’ve read much of it already.