Weird. I hadn’t heard about this. I was reading my latest issue of Revenue Magazine the other day and I came across an article letting me in on the big secret. It said that they made the deal back in June. I did a little Google search and came across a few articles covering the issue.
I wandered over to the Official Google Blog and found the official statement from Susan Wojcicki, VP of Product Management. She said that Google is looking for more avenues to distribute ads for that AdWords customers.
I would say this is a very smart move, considering that Google is working on getting ads into website feeds. I have been waiting for that one for a while.
So, let’s wait and see what FeedBurner starts to shape up like. I always like to see the changes and enhancements to a product when something like this happens.