Just when I thought I was running out of cool magazines to read, a sweet one arrived in the mail. It’s called, “BMW Magazine.”
I have been thinking pretty good thoughts about BMW ever since I got the X5. The reason they are so favorable to me is because they kind of “absorb” you into their family once you purchase a vehicle from them. I’m not quite sure what happens if you get a used Beamer from someone on the street, but when you get a new one from the dealer, the red carpet is rolled out for your entire experience.
One thing that I really liked was receiving a nice DVD box set a few months ago. BMW likes to remind you about all the cool products and accessories they offer through email, but this little box set was pretty impressive. They give you a tour of their factories and throw in a bunch of cool videos that just make you drool over more over their brand. I mean, there really is no disputing how awesome most of their vehicles are.
It’s almost amusing how BMW hits the market as accurately as they do. I remember all about target markets from a few classes back in grad school and I know there is a lot that goes into connecting with buyers and potential buyers. Just flipping through the pages of this magazine made me want about 20 things. It can get ugly.
As Laura was walking by the door this afternoon, I yelled, “Hey, check out what I got in the mail today. You gotta check it out…it’s for people just like me. You know, people who like those titanium watches with all the dials and stuff like that.” She chuckled and kept on walking. I even chuckled when I noticed advertisements for those exact watches on pages 7, 15, 17, 62 and 67. Man.
What’s really fun is reading about guys driving BMWs around closed course tracks. Even better than that is seeing them driving around the same model that I a drive every day. It’s kind of strange…