There are many really basic tips when it comes to search engine optimization, so in order for me to write a post on basic SEO tips, I had to choose just three.
I chose these three because they may help someone who who is just starting out. Many people just plow forward and make some common mistakes – and that should be avoided because you should try to make your first crawl by the search engines a good one. That’s not to say those mistakes can’t be corrected, I’m simply saying that you may be able to save some time and money.
1. Avoid using Flash on your websites. You don’t need to avoid using all Flash, but if you plan on creating a really cool looking Flash-centric site, you better also plan on finding a way to get that site to rank in the engines. Currently (and this may change in the future), search engines have a great deal of difficulty reading the text in a Flash file. Therefore, if the site can’t be read, it won’t rank for anything. I suppose you’ll have a page title and perhaps a footer, but those won’t help you much if there’s no content. If you’re dead-set on having Flash on your pages, just use elements, or pieces and fit the page together through HTML. That way, you’ll be able to incorporate what looks good with reality.
2. Start a blog. Blogs are good for all sorts of reasons. They create content for your ever growing website, they create a relationship between you and your audience and they inject the proper keywords into your entire site profile. You have to remember that no business is too small to start a blog. They build trust and can turn you into an authority in your field. All these areas will increase your website traffic and will hopefully create conversions in the future.
3. Write too much to read. I know I’ve mentioned this before, but Google and the other search engines have a voracious appetite for text. The find it, chew it up and convert it into the ever coveted profile you’re looking for. So why not give them what they want? Write, write and then write some more. Just be sure to make it as natural as possible. Write what comes to mind and what you think might help people who are looking for thoughts like yours. The search engines can spot a fake a mile away, so stay away from the temptation of keyword stuffing or copying from others. Trust me, what you have going on in your mind is what people want to read.
I hope these tips helped you begin your SEO journey. If there’s anything I can do, please let me know by leaving a comment below.