The Importance of Online Reviews
Monday, October 22nd, 2007I usually always look at the online reviews when it comes to buying something online from Circuit City, Amazon or someplace like that. These reviews have a huge impact on my purchasing decision. I guess I read them because they are in my face. They are usually on every single product page.
The problem is, I don’t usually do all that much research when it comes to very important things, like my business. I mean, I do my fair share of reading, but I miss some things. Let’s look at an example. Say I am interested in buying a new car. Let’s say that I spend a month or two looking at all the possible features and price of the car, but totally forget to look at who is actually making the car. I may very well end up with a crappy car maker with tons of features. What good is the car and it’s features if it stops working altogether?
Due to this realization, I have decided to take another look at all of my vendors. I am now most interested in product support, product quality and reputation, as well as other things. Support is way up there on the list. I really am the kind of guy who needs someone at the other end of the phone line at 3AM on a Sunday. I really am. I am willing to pay more for it.
So, there you have it. I am a review madman now. It is just unfortunate when I come across poor reviews on companies I currently work with. Oh well, I guess there are a few contracts I am going to have to eat.
To live and learn.
