Saturday, November 15th, 2008
I thought I would write a quick post about something I experienced yesterday. Actually, I have experienced this quite a bit, but never had any sort of motivation to write about it.
A friend of mine has been getting some video work done for one of his websites. He is having a few videos produced for an attempt at some viral marketing (which, by the way is my new forte). This is a new for most, but not so new for many, area of marketing for pretty much anything. I guess you could say that Barack Obama had some success with it. For those unfamiliar with viral marketing, it’s easily described as “word of mouth” or “buzz.”
Whatever. This post isn’t about viral marketing. It’s about a company I contacted to have some video work done for some of my sites.
I have an idea for some video. It’s basically the same idea my friend had. Since I don’t do video in house, I decided to do a little research and contact a few people to feel out the scene. The first organization I contacted hasn’t written back yet. Okay, forget them. The second company did write back, and this is where it gets annoying.
ME: Hi, I would like to discuss some video production for a few of my websites. One of them can be seen here - ****. Please contact me so we can discuss further. Thank you. Jay
THEM: Hi Jay. Please let me know what you were looking for so I can tell you if we can do it. Also, what’s your budget?
There are a few issues here.
What do you mean, “If we can do it?” Your website had about 30 sample videos on it. I know there are many different roads one can travel down in the video arena, but as far as business goes, don’t you think it would be a wise idea to hear a potential customer’s ideas before showing your lack of confidence?
Actually, that’s not even the part that bothered me. That part happened to creep up on me as I was writing.
The part the bugged me was this line - “What’s your budget?”
That ticks me off. Now, if you know me, you know that I don’t get ticked off easily (haha). Also, I am really sorry for venting on this poor fool about this whole topic, because I have brewed about this many times in the past.
Let’s look at a pro and a con of the question, “What’s your budget?”
The pro is that the business providing the service can immediately identify an individual without the resources for the project. If someone wrote back, “My budget is $25,” then the company knows to cut off all communication, or at the very least, write back something along the lines of their services costing a wee bit more than that.
Here is the con. If we translate the question and look at its actual meaning, we can see that the company is actually asking, “How much do you have to spend?” Some companies seriously are screening out the people with no money. Others are simply trying to squeeze you. No one I know would actually tell a service provider how much they are looking to spend…well, besides me. I’m that guy who low balls and looks for a fight.
“Umm, yes, sure, my name is Jay and I have allocated $300,000 for our video production endeavor.” This makes for an interesting email exchange. I am sure the guy is thinking something like, “Gee Jay, we only charge $100 per video, but for you, I would say $50,000 per.”
Why on earth would I throw a random number at a company before even knowing a cost range for their services?
I know, I am beating a dead horse here.
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Thursday, September 25th, 2008
Jay Gaulard writes for a wide selection of websites on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of AutoLeeg, a popular used cars for sale website.
Buying And Selling Cars with Ease
Whether you are buying a car or selling one, you know how frustrating it can be. You need to find a buyer or a car quickly, but there are so many marketing options available. Which ones are the most effective? How can you be sure you are getting a good deal or selling your car for what it is truly worth?
Choosing the Right Car
For those who are buying cars, the first step in finding the right car is to decide the type of vehicle you want. You can spend hours scouring resources full of used cars for sale, but if you do not know what you want or need, you are going to struggle to find the right vehicle. First, make sure that you find a vehicle with enough space for your regular passengers. This does not just mean enough seats. Many of the vehicles with three rows of seats have very little legroom in the rear, so if you are transporting adults on a regular basis, your passengers will not fit, even though there is a seat for them.
Next, consider the amount of trunk or storage space you need. Will you be using the vehicle for vacations, or just for driving to and from work? Also, make sure you consider the gas mileage on the vehicle. With the ever increasing cost of gas, you need a vehicle that is as fuel efficient as possible.
Once you have an idea in mind as to the type of vehicle you want to buy, consider visiting an automotive dealership that has used cars for sale and test driving a few. This will give you a chance to check out the actual space inside the vehicle, get a feel for the engine, and see how comfortable the controls feel. Narrow down your search after visiting the dealership before you begin searching auto classifieds for a vehicle. However, be sure that you do not buy on this first visit. Car dealers can be pushy and make you feel like the deal they are offering is the best possible deal you will find, so you need to be tough to avoid this pressure. You will want to take time to search on your own for the truly best deal.
Sources for Used Cars
You can find the right car through a dealership, by shopping online, or through a private seller. The route you take depends on your preferences and the asking price of the vehicle. You can find cars for sale from private parties, in newspaper and magazine classifieds or by shopping online. Most people find that the Internet allows them to comparison shop and get a better price on the car they want to buy. Shopping online also helps buyers see a larger selection of autos, since they are limited to the inventory on hand when shopping at a dealership. Most dealerships also register with online classifieds, making the Internet the most convenient place to begin when buying a used car. There are many online automotive classifieds that are great tools to use when shopping for a used vehicle.
Financing Your Purchase
You can finance your purchase through a lender whether you purchase from a private party or a dealership. The best way to ensure that you get the car you really want is to get pre-approved for financing before you begin actively shopping. This will, of course, require that you have a car in mind so that you know the approximate amount of money that you need. Once you have chosen a vehicle and know the price, approach a lender and apply for a car loan. Once you are approved, you will be given a pre-approval notice that you can show a seller if you are ready to make a purchase. If other buyers who do not have pre-approval are interested in the vehicle, the seller will be more likely to choose you because you have the money ready to go.
How to Determine a Car’s Value
Whether you are buying or selling cars, you need a way to determine the value of the vehicle. You can use many tools to help you set determine the value of a particular vehicle. One way to do this is to look in automotive classifieds to see what the asking price of similar vehicles is. Of course, you have no way of knowing based on classifieds alone whether or not the price a particular seller is asking is too high, but this can give you a general feel for the current market.
One tool you will want to use when determining the value of a vehicle is Kelley Blue Book. This guide, which is available online, allows you to see the average listing or selling price of a vehicle that is the same make, model, year, and condition as the vehicle you are either buying or selling. Keep in mind that Kelley Blue Book is a national guide, so the fair price in your location may be slightly lower or higher than the Blue Book value. The bottom line about the value of a car is that it is worth what the buyers in the market are willing to pay. If you are selling a car and have it priced just below Blue Book value, yet no one is willing to pay that, you have the car priced too high for your market.
How to Advertise a Used Car for Sale
Sellers have basically three options to use to advertise their cars. The first is to place a sign in the window and drive the car around town or park it in a visible location. The second option is to advertise in paper classifieds, such as automotive publications or the local newspaper. This can be an effective way to sell a vehicle, but it can also be quite pricey. The third option is the use online classifieds.
Sellers can benefit greatly from using the Internet to help them sell their cars. Just as shopping online provides the buyer with more cars to choose from, selling online provides a wider customer base. There are many free and low cost automotive classifieds websites that advertise used cars for sale. This makes the marketing simple, as the owners of the classifieds sites will promote their sites and draw in the buyers. All the buyer has to do is set the price, submit the information, and then sit back and wait for the vehicle to sell.
Finalizing the Sale
Whether you are a buyer or a seller, finalizing the sale of a used car is basically the same. Once the buyer and seller have agreed to a selling price, the buyer will present the money, usually in the form of a check, to the seller. The seller will then sign the title over to the buyer. At this point, the vehicle is considered sold, and the buyer can drive away in his new vehicle.
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Saturday, May 17th, 2008
Well, you would actually be an independent contractor.
I already have two people helping me out these days. They manage all the websites, which is nice because it loosens me up to run the business. It has worked out very well so far. Now I need to take the next step. I am looking for someone (preferably an English major) who LOVES to write and do research. The main words are creativity and professionalism. This person must be able to write better than me, because if they can’t, I might as well do it all myself. I would love to read something this person writes and give them a pat on the back and say job well done. This person needs to be thinking about what they are going to write the next day while they are laying in bed falling asleep. Have you ever turned the light back on to take notes so you wouldn’t forget that great idea? Yeah, that’s what I’m talkin’ about.
If you don’t know me, I am going to let you in on a little secret. I am kind of hard to please. I do many things related to business myself and have gotten very good at them. It’s rare that I come across someone who knocks my socks off. When it comes to writing, I notice all the missing commas and off punctuation. It’s not easy noticing all this stuff, but that’s the way momma raised me.
Anyway, if you, or anyone you know is looking for some cold, hard cash and is an awesome writer, please let me know. You are going to need to send me samples of your work so I can look at them. It would be fantastic if you knew all about keywords and how to write for the web. It would also be fantastic if you were a marketing major (as well as an English major) who has experience with the web.
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Tuesday, February 19th, 2008
Latest Google Android SDK: Solid Improvement!
Google has announced another prerelease version of the Android SDK. We took a close look at how it performs and found that Google is listening to feedback—the new SDK is a solid improvement over its predecessor.
Do Not Call Registry saved from mandatory reset
When the Do Not Call Registry launched in 2003, it had but one major flaw. Thanks to some rare Washington harmony, our DNCR registrations are safe for life (or until you move).
9 Useful Websites You Should Know About, But Probably Don’t
The following is Nine Websites You Should Know About, But Probably Don’t. There were still some extremely useful websites that were left out, so I’m writing a continuation article to cover these sites.
Ray Kurzweil: Machines Will Match Human Intelligence By 2029
“I’ve made the case that we will have both the hardware and the software to achieve human level artificial intelligence with the broad suppleness of human intelligence including our emotional intelligence by 2029,” he said.
An Internet Marketers Guide To Leveraging Your Way To Massive Online Success
The term leverage is used often in internet marketing circles, and simply means the power to act effectively, using existing knowledge, money or something else in a manner that results in a chain reaction of greater success.
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