Advertising, Google, the Web and Click Throughs
Thursday, February 14th, 2008Who Will Control Advertising on the Web?
Exactly how are companies going to make money on the social web? The path to the next generation of online advertising does indeed remain murky, but two new deals may provide a little light.
Google Experimental Search with Digg Style voting
Straight from google experimental labs, they’re experimenting on search engine ranking which can be influenced by users via a “vote” (sort of like digg).
Overhaul of net addresses begins
The first big steps on the road to overhauling the net’s core addressing system have been taken. On Monday the master address books for the net are being updated to include records prepared in a new format known as IP version 6. Widespread use of this format will end the shortage of addresses that sites can be given.
How Big Is the Web? 155,583,825 Sites - Report
A January Netcraft survey estimates that there were last month 155,583,825 WEB SITES ON THE INTERNET.
Improving your click through rate with Creative Search Marketing
Consumers are becoming more savvy in the way they search online, great targeting isnt enough to get their attention relevance of ad creative is now the driving factor in click through rate.
