The Importance of Online Reviews
October 22, 2007 – 3:29 pm | by gaulardcom
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I usually always look at the online reviews when it comes to buying something online from Circuit City, Amazon or someplace like that. These reviews have a huge impact on my purchasing decision. I guess I read them because they are in my face. They are usually on every single product page.
The problem is, I don’t usually do all that much research when it comes to very important things, like my business. I mean, I do my fair share of reading, but I miss some things. Let’s look at an example. Say I am interested in buying a new car. Let’s say that I spend a month or two looking at all the possible features and price of the car, but totally forget to look at who is actually making the car. I may very well end up with a crappy car maker with tons of features. What good is the car and it’s features if it stops working altogether?
Due to this realization, I have decided to take another look at all of my vendors. I am now most interested in product support, product quality and reputation, as well as other things. Support is way up there on the list. I really am the kind of guy who needs someone at the other end of the phone line at 3AM on a Sunday. I really am. I am willing to pay more for it.
So, there you have it. I am a review madman now. It is just unfortunate when I come across poor reviews on companies I currently work with. Oh well, I guess there are a few contracts I am going to have to eat.
To live and learn.
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Tags: Business, hosting, online reviews
One Response to “The Importance of Online Reviews”
By paul on Oct 24, 2007 | Reply
I think research is a very important part of the consumer process. I usually spend some time looking into the product history on any purchase over $200.00. The more expensive the product, the more time I spend, usually.
Sometimes, however, no matter how much research you do, you just get a lemon.