Preventing Google AdSense “Ad Blindness”
Written on June 16, 2007 – 4:27 pm | by gaulardcom |
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I picked up this great tip a few days ago.
If you have a website with Google AdSense ads being displayed on it (and if you are active with their colors and layout), you may notice a spike in earnings whenever you change things up a bit, only to see a steady decline in earnings as time goes on. Then, you change things up again…same thing.
The reason for this phenomenon may be what is called “Ad Blindness.” It’s what happens on websites that have repeat visitors that get used to your ad colors and layout. There are so many discussions on this topic all over the place, but I thought this one was particularly good.
Anyway, what to do? I am going to give you a teensy bit of information to use really quickly. Then, you can go do your own research from people much smarter than me.
To rotate your ad colors, you can change the regular old "FFFFFF"; (or just plain old white) to something that will rotate between white and black, such as ["FFFFFF","000000"];. Do you see where I’m going with this?
Ok, so you know what your Google AdSense code looks like already. Here is a sample of the color portion of that code, with the text color randomly rotating between white and black…
google_color_border = "FFFFFF";
google_color_bg = "FFFFFF";
google_color_link = "000000";
google_color_text = ["FFFFFF","000000"];
google_color_url = “666666″;
See? That’s easy. You can rotate colors for any color attribute. Give it a try and enjoy…
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